First Pitch -AustinT

September 22, 2019

First Pitch -AustinT

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Bon Appetit’s Augmented Reality Cookbook

 

The basic concept of this idea comes from a few of my passions, first of all, my love for food and style publication has been one of my favorite hobbies since I was in elementary school. My study in studio art and graphic design, and my technology-based studies in new media. After brainstorming with Ian Donnelly about this we came up with the idea of me desgning a more advanced cookbook. One with AR triggers that will show you a video of the recipe being made if you need assistance with the recipe. There are a couple of reasons I chose Bon Appetit as the magazine I wanted to work with for this capstone. Through my work I have a connection with a publisher for Bon Appetit, so would be able to communicate with her if needed. And two, for every recipe written in Bon Appetit, there is also a video online showing you the step to make what you want. This would provide me with a very large amount of content to use for this project.

 

The technologies I will be using for this capstone are Vuforia AR SDK for Unity, Unity, Illustrator, InDesign, and Premiere for video production

 

My hope for the intended audience for this project are the readers of the bon appetit magazine. The content provided in the magazine is very professional and more serious, whereas the content online is much more fun and playful and casual. These are two separate audiences that I could combine into one with this capstone.

 

Most of my challenges come from my incompetence when it comes to coding and development. I am experienced in art and design having been involved in this type of work for 6 years. I have been using and familiarizing myself with the adobe suite for 4 years. Luckily I have Ian Donnelly helping me as needed. He has a lot of experience with this type of work so he will be a very useful resource for this project.