Client & Audience – who is the client and who is the intended audience?
For this project, we will be working with Ian because he offered us to help him with his thesis project. The video will be a promotional video for a software company called Reality Capture. The intended audience is anyone who is in this field and might find this video useful.
Objective – what is the goal of the project in terms of the message that will be conveyed?
The goals of this project are to promote this software and show how useful it has been for Ian to use. The company is letting Ian use this equipment for free, as long as they can use his work. There will be a positive message conveyed that shows the usefulness of this technology.
Content – Write a brief summary of the images and sound in the video. This should be approximately five to ten sentences.
To make this video visually pleasing, we will need a variety of camera angles. Some of the shots will include pans and tilts, over the shoulder as well as extreme and medium close ups. To have the audience understand more about the software, they will need to see how it works. We will have to insert some screen recordings of the process to give a visual aid to explain what is happening. Audio is an important part of this video too because Ian will do a voice over to explain how this software has helped him. B-roll will be played over the audio to match what he is saying, giving the video some pacing and flow.
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