Garrett Morrow
For this project I have two ideas. The first one involves were I work, UPS. They have been asking me to make a lot of videos lately for safety, but there is one project that I think the big managers would really love and it involves a package going from one door to another, kind of all one cut almost. Or conveying the idea that it is all one cut. This would be a video for potential customers shopping for the service that UPS provides, shipping. And what makes this promotional video a little different is it isn’t showcasing a product, but rather a service. I would propose doing this with a sort of time lapse like effect where it is going between fast motion, this would be acting as my, “false cuts.” And then the parts where it goes really slow, or normal speed, will be where the package hits a significant landmark along the way. I will work sound and music into this as well. The fast parts will be composed of music that would make the audience feel happy, but not forced. And the land marks will be composing of customer smiles and communication between driver and the customer at the beginning and end, and other employee communication about the packages for the in between landmarks. The video’s purpose would be to answer the questions people have for what happens to my package after it is shipped. Because most people just don’t try to think about that process.
My second Idea involves a local business. I have been noticing that The Ave in Orono have been hiring a ton lately. I have noticed that their application process is rather strange. They have been asking people to make some for of marketing ad for them. I think it’s rather unique. Now, let me specify, they wanted something made in illustrator and what not. But why would they say no to a commercial. Or a video tour. This would be fun to make. If it were up to me on how to do it. I would make it like something right from the travel channel. I would treat it like a person giving a tour to the audience will showcasing all the positives of The Ave. The audience being potential people who may live at The Ave the following year. I think it would be a really good way to convey to message and goal to get people to move in. I think some shots that I would really like to focus on showcasing their amenities. There gym is huge and breath taking given the fact that it is just an apartment complex. I would have music through most of it, I would really leave that up to the client however. Something simple and happy. Most of it would be dialoged from the tour guide. My second idea even, very practical.
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