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For a more recent example, the Snapchat Bitmoji system expands upon earlier ideas and made a digital avatar maker for your social media profile. While Snapchat was created to instantly send self-deleting photos, the addition of Bitmoji adds another layer to the social network. Even though the user can send photos of themselves, the first digital impression of the user is through the Bitmoji avatar. These themselves being created from a picture of the user. Although, the Bitmoji can be made to look nothing like the user at all, which would give others a different impression of the person who created the Bitmoji compared to what they would think if the Bitmoji actually looks like the person it's representing.