Strategy #1: Mobilize People

Project: Pokemon Go

There’s a problem in this world where people are sitting around and playing video games and not getting the physical activity they need.  So a company called Niantic created a free game for anyone with a smartphone called Pokemon Go.  As Pokemon has been a popular game in the past this game was created and immediately drew in new users.  Their intent with this game was to give people the joy of playing Pokemon but at the same time getting them active.  This game would have people walk around and get outside to play the game and level up.

Strategy #2: Crowdsource The Job

Project: TeamTrees

TeamTrees is a great example of getting the community involved with helping out the future of the world.  What people can do with this is donate money to this organization and for each dollar a person donates a tree is planted.  And if a person donates a certain amount of money they are rewarded with some sort of shirt or sweatshirt representing the organization.  This helps with getting people to donate to something you wouldn’t expect there to be a foundation for.

https://teamtrees.org/

Strategy #3: Upstage the Man

Project: The Big Short

The Big Short is essentially a film mocking the financial crisis in 2008.  Obviously something that isn’t mean to be taken lightly.  But this film uses unconventional techniques to show the drama taking place during the time period.  I have found an article that explains this beautifully.  This is a way for people to see the financial crisis take place but in a form of entertainment rather than suffering.

https://www.investopedia.com/articles/investing/020115/big-short-explained.asp