Tap Into Local Networks
Indie Rock band “Sick of Sarah” released their album ‘2205’ for free in 2011. The band wanted to circumvent the usual payment and distribution model so they released this album via the p2p downloader BitTorrent. The decision was made in order to both appeal to new fans as well as experiment with online distribution The album did so well in fact that at the time, it set a record for the “largest number of active seeders on a music album ever.”
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Do it Yourself (DIY)
With the advent of virtual reality headsets, many were put off by the outrageous price tag. And while prices have steadily lowered over the years, they are still a major expense for what is ultimately an entertainment device. Therefore, the cheap VR headset was a niche waiting to be filled. Google Cardboard was the perfect fit as it combined two different readily available resources, cardboard and smart phones. Google Cardboard is simple, cheap, and not as resource intensive as higher-end full-body VR devices.
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Mobilize People
In 2012, The city of Cairo, Egypt had a problem with traffic. The roadways were too congested so the city government sought a solution. An application was the format chosen as it was easily accessible with upwards of 90% of Egyptian citizens own and use a mobile smart device. Furthermore, the challenge was not only created by the government, it was also heavily supported by local business as well as NGO’s and academic institutions.
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Cairo Crowdsourced Application Challenge
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