Empathise:

“Be what you see” – 

The user of Name Brand is youth minded people who find creativeness in the clothes they wear. By trying something new, every product is unique in its own way, meaning no two shirts are the same. Without the clothes defining who they are, they are representing themselves with what they believe, finding art in the clothes they wear. 

Because production is all local and small scale, the transportation with be done through shipping services like USPS, FedEx, mail.. The waste includes empty paint containers, fabric markers, or any left over materials that were not used on the production of the shirt. 

Because production is at a small, personalized scale, only making one t-shirt at a time, there will be a limited number of inventory. With hopes to make a profit, auctions will be held to increase the price starting at just $6 (the cost of the original shirt). 

With hopes of expanding in the future to other products like pants, the designs will only get better.

Define:

The needs – personalized art. Self actualization – being creative and accepting the fact that it is different. This product is created to make individual customers feel “unique” and be themselves. This is not only creating the uniqueness but also helps support many kinds of charity. The amount of money will aid the other’s needs.

Ideate:

Using Natural/Recycled Dyes: Using natural and recycled dyes can not only be a resourceful way to help reduce our waste, but can also add additional uniqueness to each t-shirt. If some shirts are produced with recycled printer ink, while others are produced using a dye from beets or flowers, each shirt will have an additional variable of “uniqueness”. 

Randomness in Nature: While each shirt should be functionally unique, we could offer different lines of shirts which were uniquely created in the same way. This could be using paint covered balls bounced on a shirt, paint covered wind chimes blowing up against a shirt, or similar randomly occurring things in nature. 

Unique Text Combinations: Rather than creating unique patterns, we can randomly string together phrases of two or three words generated at random and print them on a t-shirt. While each shirt would be made the same way, each shirt would be dynamic and have some sort of meaning behind it.

Put More Effort into Uniqueness, Sell as a Premium Product: The more elaborate or personalized the process to make the shirt is, the higher the shirt can be valued at. If we had an animal put paint on a shirt or had them painted in a weird location, like the top of a skyscraper or underwater, people would be willing to pay more money for the same product due to the creativity that used to produce it.

Integrate Matching Accessories: You can produce/modify jeans, shoes, hats, and socks in similar ways as the production of the shirts. These accessories can be sold along with the shirts, to further diversify someone’s wardrobe.

Logo Consistency: Every product sold should have our logo in a similar location, so our brand can be identifiable despite each product appearing unique. Our logo will be applied after the design of the shirt, so it isn’t obstructed by paint and will be large enough to recognize from a distance, so that we have better brand recognition.

Use Crowdsourcing Creatively: We can use the general public to help contribute to making shirts. We can make “social experiments” involving outside input to produce a shirt. This could be choosing colors, choosing how the paint is applied, and just generally creating a direction for which a shirt might be made. They could even produce shirt designs on iPads and these designs could be scrambled or rearranged to produce unique shirts.

Prototype:

Test: 

Our business model was found to be sound, but we were recommended to allocate more funds to the production of the shirts, including paying ourselves. While our original plan of donating all of the proceeds to a respective charity is generous, it might not necessarily be realistic.