• I chose to design a logo for Principle #1, Observe and Interact. To be honest, the biggest reason I chose this principle is that I love drawing eyes but would still provide a challenge to make it unique since eyeball logos are common. I love a good drawing challenge. Observing and interacting are the basics of learning and empathy. It’s the building block for the other principles. I put that into consideration when I was making my first rough sketches. I knew from the beginning that I wanted to draw an eye. Eyes are associated with observation. The hardest part was figuring out the style. I think that eyeball logos tend to look the same and I am indifferent to corporate-style logos since most of them tend to lack character in my opinion. I was sacrificing a clean, crisp logo but I do not regret it. I wanted an organic shape that had some slight imperfections. Childhood development is based on interacting and observing. I thought it fit with my prompt so I continued the designing process with a child audience in mind. I modeled the logo after childhood curiosity. A little eye curiously looking up at the magnifying glass he is holding in wonder. Some feedback I received also interpreted the magnifying glass as him looking in a mirror, or him exploring. He has a bright playful color palette made up of mostly primary colors. Primary colors just fit the building blocks theme of the prompt. I provided a grayscale version as well. Overall, I am pretty happy with the direction I ended up taking. I kind of miss logos like these.
  • A curious little eyeball looking through a magnifying glass that he is holding up.

(side note: I was to put him on a t-shirt so bad)