My logo is based on the permaculture design principle “resilience”. I chose this because I think all the principles that a company should have is resilience because just like people and the earth, we are resilient. I went with a spiral shape based off the inside of a conch shell. The shape folds into itself because aside from the obvious aesthetic quality, I wanted it to look like it has no end because the entire concept of resilience is that it never stops even in the face of strife. I feel that tech would be more humane if there were more self-sufficiency and at the same time cooperative and persistent. I also used a pink/purple color palette because it is the color of a lotus, which is also a symbol of resilience.

Resilient, Effective, Persistent