Firstly I wanted to go with principle #7 – Design from patterns to details, but when I started brainstorming I couldn’t come up with any good idea. So I took it the other way around and start with graphic design and tried to apply some principle to it. And I think I did it. I somehow had in my mind this idiom “Like two peas in a pod” and the word pod really catch my interest. When you look at the letters p and d are the same letters but just differently rotated. So I started sketch it out. Below you can see what I come up with, and how I was evolving. The pic to the most right is my final logo, but I think it’s pretty nice to see from where I started or if someone would prefer the previous one more.

After finishing the logo, I tried to tied back to the principles and principle #8 – Integrate rather than Segregate, was the most accurate one. Because I used the word pod to show the peas, but still tried to make it look like an interesting pic. I tried to go deeper to see if I can come up with some saying that the POD would be the abbreviation of. Place Of Distraction was probably the best idea, that I could think of, because the logo could be for a place where you can relax, like a cafe or some community center for anyone who would like to distract themselves from day-to-day life. Or it can totally have some other meaning, that I just didn’t think of.

Lastly, my catching phrase would be: “You would never feel in odd in our POD”.