{"id":11659,"date":"2019-12-18T13:51:17","date_gmt":"2019-12-18T18:51:17","guid":{"rendered":"http:\/\/jolineblais.net\/nmd200\/?p=11659"},"modified":"2019-12-18T13:51:17","modified_gmt":"2019-12-18T18:51:17","slug":"project-3-muul-2","status":"publish","type":"post","link":"https:\/\/jolineblais.net\/nmd200\/project-3-muul-2\/","title":{"rendered":"Project 3 MUUL"},"content":{"rendered":"<h1><span style=\"font-weight: 400\">Empathize<\/span><\/h1>\n<p><b>Empathize<\/b><span style=\"font-weight: 400\">: Who is your user? Who else will the sourcing, making, transportation, or waste for this project impact and can you mitigate this?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">MUUL\u2019s target demographic are users who struggle with nicotine addiction and want a healthy way to wean off their addiction, while still being able to inhale. Unlike MUUL, MUUL\u2019s design goal is to specifically help the user end their addiction, and it needs to appeal to the market of quitting smokers. The MUUL isn\u2019t targetted toward children and teenagers. The MUUL should be used as a way to end a nicotine addiction, which has been in an epidemic with the recent outbreak of vape usage. In order to be considerate of how this product is created, it is important to understand what materials are being used, and how the product is being transported through the supply and retail chain. The MUUL should have a minimal impact on the environment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Target audience: People who are already addicted to nicotine, we want to avoid starting it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Production: We want to be considerate of how this product is being created, ensuring that we are creating something which has a very low environmental impact, and if possible has environmental benefits.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Waste: We also want to make sure there is some sort of incentive to return this to be wasted properly, perhaps the next purchase is cheaper, or the device is made of biodegradable components.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400\">Define<\/span><\/h1>\n<p><b>Define<\/b><span style=\"font-weight: 400\">: What are the user\u2019s needs?\u00a0 Does the need addressed by this product also address other basic human needs mentioned by Hari, Maslow, or Center for Humane Tech?\u00a0 Pick one or more of these rubrics and show how your design uses best practices<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The user has a need for nicotine in a none addicting form to be weened off.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The need for a way to ween off nicotine follows Maslow\u2019s human rights pyramid for safety needs.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This device also follows the center for humane tech because in idea this device gets returned after use to be recycled with a money-back incentive. This is to prevent filling our landfills with the hopes to be self-sustaining.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Allows the user to create an environment in which they are in charge of the plan, so quitting is entirely up to them, allowing the addiction to be controlled.<\/span><\/li>\n<\/ul>\n<h1><span style=\"font-weight: 400\">Ideate<\/span><\/h1>\n<p><b>Ideate<\/b><span style=\"font-weight: 400\">: Brainstorm a rich array of possible directions the project could take. Think outside the box. Surprise using\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The MUUL was first created to help people addicted to cigarettes quit.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It failed since the nicotine levels were just as high if not higher than what you would get from the average cigarette.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This product needs to be sleek like the MUUL and small enough to fit in the hand like a cigarette.<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When people are quitting, you need to wean them off, so keeping the product as similar to a cigarette experience as possible will help to maintain the experience while reducing the nicotine.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This product should actively avoid the likelihood of new or continued addiction.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This product should be healthier than current options, while still giving the satisfaction of a cigarette when first used.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It should be tamper proof, so people can\u2019t break into it and add new nicotine concentrate that might be stronger than what comes standard.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It should not be accessible to children, so should require a way of authenticating the user before they can use it.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This product should not be as sexy as a MUUL to avoid it becoming a fashion statement.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It should <\/span><i><span style=\"font-weight: 400\">not<\/span><\/i><span style=\"font-weight: 400\"> be something that people feel the need to pick up as a new habit.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For this reason, it should really be something than you cant just keep buying and using.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It could be possible to get sponsored by foundations like TRUTH to give an option to those trying to end their nicotine addiction.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The product should have around 3 different versions with varrying nicotine dosages, to accomidate to users whom have smoked longer, and more than others.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400\">Prototype<\/span><\/h1>\n<p><b>Prototype<\/b><span style=\"font-weight: 400\">:Create a visible or tangible representation of your project. You can use any tech you have learned so far\u2013Adobe products, photos, Adobe Spark, Web gallery, etc You might even consider Adobe XD (free) id you want to mock-up an App<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sleek design&#8211; sustainable materials, similar to preexisting vapes,\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Test<\/b><span style=\"font-weight: 400\">: You should do at least one round of tests with another group and keep a record of findings, then explain how you were (or were not) able to incorporate the feedback and why\/not?<\/span><\/p>\n<p><b>Logistics:\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400\">Brody<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">What will it be sold for?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Were aiming for something around ~20 dollars, hopefully this can be achieved with production and material cost.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">What system will be used to prevent people from wasting the product improperly?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">We will create a system that provides a cheaper cost on the next purchase to anyone who returns their previous waste. Stores will be provided with bins for proper waste, and when they meet a certain level of waste will also be provided with a cheaper price upon their next purchase.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">How can we incentivize returning the product for proper waste?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">What materials is it going to be made from?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/greenliving.lovetoknow.com\/Type_of_Biodegradable_Plastic\"><span style=\"font-weight: 400\">https:\/\/greenliving.lovetoknow.com\/Type_of_Biodegradable_Plastic<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">The shell for the battery could be 3d printed from semi-biodegradable plastics.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">-The battery is going to use a new form of Aluminum Battery which replaced the graphite in previous aluminum batteries with <\/span><span style=\"font-weight: 400\">anthraquinone, and organic material. This replacement makes it possible to replace lithium-ion batteries because this change gives aluminum batteries a lot more potential.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.sciencedaily.com\/releases\/2019\/09\/190930082249.htm\"><span style=\"font-weight: 400\">https:\/\/www.sciencedaily.com\/releases\/2019\/09\/190930082249.htm<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">-A new form of aluminum-based batteries is starting to be produced. The batteries have twice the power capabilities as previous aluminum batteries which is similar to the now popular lithium but has much better environmental implications.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">-For the liquid which goes within the pods, we will use nicotine salt, as it has a good reputation for being the least inhalation for the most effective.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">-For the coils, we have to be considerate of how they were built. We want to be considerate of the possibility of metals entering the coil before inhalation.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/ehp.niehs.nih.gov\/doi\/10.1289\/ehp2175\"><span style=\"font-weight: 400\">https:\/\/ehp.niehs.nih.gov\/doi\/10.1289\/ehp2175<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">How will it be created\/distributed\/shipped?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>Renderings<\/b><\/h1>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/v3.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/v3.png<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/v4.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/v4.png<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/v5.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/v5.png<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/v6.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/v6.png<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/MUUL_00001.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/MUUL_00001.png<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/MUULBRIGHT_00001.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/MUULBRIGHT_00001.png<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/a.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/a.png<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/b.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/b.png<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/c.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/c.png<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/d.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/d.png<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mikegec.com\/Non-Public\/e.png\"><span style=\"font-weight: 400\">http:\/\/mikegec.com\/Non-Public\/e.png<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<div data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/jolineblais.net\\\/nmd200\\\/project-3-muul-2\\\/\"}' id='gallery-1' class='gallery galleryid-11659 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon '>\n\t\t\t\t<a href='https:\/\/jolineblais.net\/nmd200\/project-3-muul-2\/screen-shot-2019-12-18-at-1-43-45-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.43.45-PM.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" data-attachment-id=\"11664\" data-permalink=\"https:\/\/jolineblais.net\/nmd200\/project-3-muul-2\/screen-shot-2019-12-18-at-1-43-45-pm\/\" data-orig-file=\"https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.43.45-PM.png\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"Screen Shot 2019-12-18 at 1.43.45 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.43.45-PM.png\" data-large-file=\"https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.43.45-PM.png\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p><b>LEGAL<\/b><\/p>\n<h2><b>REGULATION &amp; PUBLIC POLICY<\/b><\/h2>\n<h2><span style=\"font-weight: 400\">We support reasonable regulation of nicotine products and comply with all relevant laws and regulations.<\/span><\/h2>\n<p><span style=\"font-weight: 400\">We did not create MUUL to undermine years of effective tobacco control, and we do not want to see a new generation of smokers. We believe MUUL can accelerate cigarette displacement.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We are committed to understanding MUUL\u2019s performance and impact. Incorporating the latest research from leading scientists in the field drives our innovation.<\/span><\/p>\n<h2><\/h2>\n<h2><b>MARKETING &amp; SOCIAL MEDIA CODE<\/b><\/h2>\n<p><span style=\"font-weight: 400\">We adhere to strict guidelines to ensure that our marketing and commercial communications are directed toward existing adult smokers. These guidelines, which may be modified from time to time, include assuring that our marketing is clear on the following points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MUUL is a nicotine product intended for adult smokers of legal purchase age<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MUUL is not appropriate or intended for youth<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MUUL is not intended for former smokers or never smokers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MUUL is a switching product. MUUL products are not intended to be used as cessation products, including for the cure or treatment of nicotine addiction (e.g., smoking cessation), relapse prevention, or relief of nicotine withdrawal symptoms<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We do not feature images or situations intended for a youth audience<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Our campaigns depict appropriately aged individuals<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We do not use cartoons, caricatures, or other designs aimed at attracting minors<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We ensure responsible placement of our product designed to limit exposure to an underage demographic<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Paid product sampling complies with all federal and state regulations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We support and comply with all federal and state regulations to prevent sales to minors \u2013 this includes stringent third party age verification for online sales<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We use social media responsibly to ensure content is targeted to adult smokers, while limiting engagement by youth. In the U.S., we do not use social media to advertise or promote MUUL products, and messaging is limited to non-promotional communications<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Marketing and Digital<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"11653\" data-permalink=\"https:\/\/jolineblais.net\/nmd200\/project-3-muul\/screen-shot-2019-12-18-at-1-28-25-pm\/\" data-orig-file=\"https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.28.25-PM.png\" data-orig-size=\"1200,680\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen Shot 2019-12-18 at 1.28.25 PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.28.25-PM-300x170.png\" data-large-file=\"https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.28.25-PM-1024x580.png\" class=\"alignnone size-medium wp-image-11653\" src=\"http:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.28.25-PM-300x170.png\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.28.25-PM-300x170.png 300w, https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.28.25-PM-768x435.png 768w, https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.28.25-PM-1024x580.png 1024w, https:\/\/jolineblais.net\/nmd200\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-18-at-1.28.25-PM.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empathize Empathize: Who is your user? Who else will the sourcing, making, transportation, or waste for this project impact and can you mitigate this? &nbsp; MUUL\u2019s target demographic are users who struggle with nicotine addiction and want a healthy way to wean off their addiction,&nbsp;<a class=\"read-more\" href=\"https:\/\/jolineblais.net\/nmd200\/project-3-muul-2\/\">More<\/a><\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[94],"class_list":["post-11659","post","type-post","status-publish","format-standard","hentry","tag-project-3a"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pahVQP-323","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/posts\/11659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/comments?post=11659"}],"version-history":[{"count":1,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/posts\/11659\/revisions"}],"predecessor-version":[{"id":11666,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/posts\/11659\/revisions\/11666"}],"wp:attachment":[{"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/media?parent=11659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/categories?post=11659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/tags?post=11659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}