{"id":18357,"date":"2022-09-02T22:17:45","date_gmt":"2022-09-03T02:17:45","guid":{"rendered":"http:\/\/jolineblais.net\/nmd200\/?p=18357"},"modified":"2022-09-02T22:17:45","modified_gmt":"2022-09-03T02:17:45","slug":"task-1-ben-mcbride","status":"publish","type":"post","link":"https:\/\/jolineblais.net\/nmd200\/task-1-ben-mcbride\/","title":{"rendered":"Task 1 – Ben McBride"},"content":{"rendered":"

For my Task 1, I chose to revitalise and modernise the brand image of a formerly popular, but now very obscure and long-discontinued, single-malt whisky named Duffy’s, and imagine what its identity might look like if somebody were to return it to production, a prospect that is not implausible given the current boom in craft spirits. This is an example of Principle 7 – Design from Patterns to Details and Principle 8 – Integrate Rather than Segregate, as I drew inspiration from both the DWC monogram logo and their secondary alembic logo to create my new logo, which is a modernised, simplified combination of the two old logos – a monogram made of the letters D, W and C arranged to represent an alembic with a flame underneath it.<\/p>\n

Old bottle:<\/strong><\/p>\n

<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Rebranded logo:<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

For my Task 1, I chose to revitalise and modernise the brand image of a formerly popular, but now very obscure and long-discontinued, single-malt whisky named Duffy’s, and imagine what its identity might look like if somebody were to return it to production, a prospect More<\/a><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[191],"tags":[],"class_list":["post-18357","post","type-post","status-publish","format-standard","hentry","category-191"],"jetpack_shortlink":"https:\/\/wp.me\/pahVQP-4M5","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/posts\/18357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/users\/178"}],"replies":[{"embeddable":true,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/comments?post=18357"}],"version-history":[{"count":1,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/posts\/18357\/revisions"}],"predecessor-version":[{"id":18362,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/posts\/18357\/revisions\/18362"}],"wp:attachment":[{"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/media?parent=18357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/categories?post=18357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jolineblais.net\/nmd200\/wp-json\/wp\/v2\/tags?post=18357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}